| 000 | 00532nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a0273625136 _cTZS 27000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 PIC | ||
| 100 | _aPickton, David | ||
| 245 |
_aIntegrated marketing communications _c/ David Pickton and Amanda Broderick |
||
| 260 |
_aLondon: _bPearson Education Ltd., _c2001 |
||
| 300 |
_axxvi, 752p. : _bill. ; _c25 cm |
||
| 500 | _aIncludes index | ||
| 650 | _aTheories of marketing | ||
| 650 | _aIntegrated marketing | ||
| 700 | _aBroderick, Amanda | ||
| 942 | _cBK | ||
| 999 |
_c6173 _d6173 |
||