| 000 | 00593nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9780070951860 _cTZS 12,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 SOM | ||
| 100 | _aSommers Montrose S. | ||
| 245 |
_aMarketing / _bA customer-centric approach _cMontrose S. Sommers and James G. Barnes |
||
| 260 |
_aToronto : _bMcGraw -hill , _cc2007. |
||
| 300 |
_axxvi , 546 p . : _bCol, ill . ; _c26 cm. |
||
| 500 | _aincludes index. | ||
| 546 | _aeng. | ||
| 650 | _aCustomer relations | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing textbook | ||
| 700 | _aBarners, Jim. | ||
| 942 | _cBK | ||
| 999 |
_c6171 _d6171 |
||