000 00496nam a2200193 4500
020 _a1858500219
_cTZs.10000/-
040 _aMUL
_beng
_eAACR
082 _a658.8 MOR
100 _aMorden, A.R
245 _aElements of marketing
_c/ A.R.Morden
250 _a3rd ed.
260 _aLondon :
_bDP Publication, Ltd.
_cc1993
300 _avii,435 p.:
_bill.;
_c24cm
504 _aIncludes index
650 _aConsumer behaviour
650 _aMarketing mix
650 _aMarket analysis
942 _cBK
999 _c6167
_d6167