000 | 00758cam a22002174a 4500 | ||
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020 |
_a0131449680 _cTZS 40000/= |
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040 |
_aMUL _beng _eAACR |
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082 | 0 | 0 | _a658.8002373 SOL |
100 | 1 | _aSolomon, Michael R. | |
245 | 1 | 0 |
_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
250 | _a4th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006. |
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300 |
_axxxii, 592 p. : _bcol. ill. ; _c28 cm. |
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504 | _aIncludes bibliographical references (p. 551-562) and index. | ||
650 | 0 | _aMarketing plan | |
650 | 0 | _aMarketing practice | |
700 | 1 | _aMarshall, Greg W. | |
700 | 1 | _aStuart, Elnora W. | |
856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip052/2004025605.html |
942 | _cBK | ||
999 |
_c6161 _d6161 |