000 00758cam a22002174a 4500
020 _a0131449680
_cTZS 40000/=
040 _aMUL
_beng
_eAACR
082 0 0 _a658.8002373 SOL
100 1 _aSolomon, Michael R.
245 1 0 _aMarketing :
_breal people, real choices /
_cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
250 _a4th ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2006.
300 _axxxii, 592 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references (p. 551-562) and index.
650 0 _aMarketing plan
650 0 _aMarketing practice
700 1 _aMarshall, Greg W.
700 1 _aStuart, Elnora W.
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip052/2004025605.html
942 _cBK
999 _c6161
_d6161