| 000 | 00646cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a1560240849 (pbk. : alk. paper) | ||
| 020 | _a1560240830 (alk. paper) | ||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.802 STE |
| 100 | 1 | _aStevens, Robert E. | |
| 245 | 1 | 0 |
_aMarketing planning guide / _cRobert E. Stevens, David L. Loudon and William E. Warren. |
| 260 |
_aNew York : _bHaworth Press, _cc1991. |
||
| 300 |
_axiii, 289 p. : _c22 cm. |
||
| 440 | 0 | _aHaworth marketing resources | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aLoudon, David L. | |
| 700 | 1 | _aWarren, William E. | |
| 942 | _cBK | ||
| 999 |
_c6142 _d6142 |
||