| 000 | 00827nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a9780273658580 _cTZS 20,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.802 BLY | ||
| 100 | _aJim Blythe | ||
| 245 |
_aEssential of marketing communications / _cJim Blythe |
||
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bFT Prentice Hall , _cc 2003. |
||
| 300 |
_ax, 267 p . : _b ill . ; _c 25 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _a"This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET | ||
| 546 | _aeng. | ||
| 650 | _aPublic relations | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c6130 _d6130 |
||