| 000 | 00674nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a0135584795 _cTZs.25000/- |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.83 WEI | ||
| 100 | _aWeiers, Ronald M. | ||
| 245 |
_aMarketing research _c/ Ronald M. Weiers |
||
| 250 | _a2nd.ed | ||
| 260 |
_aNew jersey: _bPrentice Hall, _c©1988 |
||
| 300 |
_a636 p. : _bill.; _c23cm |
||
| 504 | _aIncludes index | ||
| 505 | _aKey preliminaries Sampling and measurement Data collection Data analysis Applications, presentation of findings, and research ethics | ||
| 546 | _aeng | ||
| 650 | _aMarketing research | ||
| 650 | _amarket surveys | ||
| 650 | _aMarket analysis | ||
| 942 | _cBK | ||
| 999 |
_c6123 _d6123 |
||