| 000 | 00825nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9780135153369 _cTZS 26,550/= |
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| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.8342 SOL | ||
| 100 | _aSolomon, Michael R | ||
| 245 |
_aConsumer behavior : _bBuying, having, and being / _cMichael R . Solomon |
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| 250 | _a8th ed. | ||
| 260 |
_a Upper Saddle River, N.J. : _bPearson Prentice Hall , _cc 2009. |
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| 300 |
_a720 p . : _b ill . ; (chiefly color) ; _c 28 cm. |
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| 500 | _aIncludes index. | ||
| 520 | _aFor undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. | ||
| 546 | _aeng | ||
| 650 | _aMarket surveys | ||
| 650 | _aConsumer behavior | ||
| 942 | _cBK | ||
| 999 |
_c6122 _d6122 |
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