| 000 | 01156pam a2200217 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780135524800 _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.802 KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a7th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1991. |
||
| 300 |
_axxvi, 756 p. : _bill. ; _c28 cm. |
||
| 440 | _aPrentice-Hall series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aUnderstanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort | ||
| 520 | _aFocuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing | |
| 942 | _cBK | ||
| 999 |
_c6117 _d6117 |
||