| 000 | 00651cam a2200217 a 4500 | ||
|---|---|---|---|
| 020 |
_a0861764366 _cNA |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 WIL | ||
| 245 | 0 | 0 |
_aMaximising marketing effectiveness / _cby Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton. |
| 250 | _a9th revision. | ||
| 260 |
_a[Bradford, England] : _bMCB University Press, _cc1989. |
||
| 300 |
_a185 p. : _bill. ; _c30 cm. |
||
| 440 | 0 |
_aManagement decision, _vv. 28, no. 2 |
|
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aGordon Wills. | |
| 700 | 1 | _aKennedy Sherril H. | |
| 700 | 1 | _aCheese John. | |
| 700 | 1 | _aRushton Angela. | |
| 942 | _cBK | ||
| 999 |
_c6093 _d6093 |
||