000 | 00669pam a2200217 a 4500 | ||
---|---|---|---|
020 |
_a0030229634 _cTZs.70000/- |
||
040 |
_aMUL _beng _eAACR |
||
082 | 0 | 0 | _a658.83 ZIK |
100 | 1 | _aZikmund, William G. | |
245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund. |
250 | _a3rd ed. | ||
260 |
_aChicago : _bDryden Press, _cc1989. |
||
300 |
_axxi, 824 p. : _bill. ; _c26 cm. |
||
440 | 0 | _aDryden Press series in marketing | |
504 | _aIncludes bibliographies and indexes. | ||
546 | _aeng | ||
650 | 0 | _aMarketing research. | |
650 | 0 | _aMarketing research--Computer network resources | |
650 | 0 | _aMarketing research--Study and teaching | |
942 | _cBK | ||
999 |
_c6091 _d6091 |