000 00669pam a2200217 a 4500
020 _a0030229634
_cTZs.70000/-
040 _aMUL
_beng
_eAACR
082 0 0 _a658.83 ZIK
100 1 _aZikmund, William G.
245 1 0 _aExploring marketing research /
_cWilliam G. Zikmund.
250 _a3rd ed.
260 _aChicago :
_bDryden Press,
_cc1989.
300 _axxi, 824 p. :
_bill. ;
_c26 cm.
440 0 _aDryden Press series in marketing
504 _aIncludes bibliographies and indexes.
546 _aeng
650 0 _aMarketing research.
650 0 _aMarketing research--Computer network resources
650 0 _aMarketing research--Study and teaching
942 _cBK
999 _c6091
_d6091