000 | 00512cam a22001934a 4500 | ||
---|---|---|---|
020 |
_aNA _cNA |
||
040 |
_aMUL _beng. _eAACR |
||
082 | 0 | 0 | _a658.8 PER |
100 | 1 | _aMcCarthy E. Jerome | |
245 | 1 | 0 |
_aBasic marketing _c / Jr., E. Jerome McCarthy, William D. Perreault, |
250 | _a9th ed. | ||
260 |
_aBoston, Mass. : _bMcGraw-Hill, _c1987. |
||
300 |
_axviii, 735 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes index. | ||
546 | _aeng. | ||
650 | 0 | _aMarketing | |
700 | 1 | _aMcCarthy, E. Jerome | |
942 | _cBK | ||
999 |
_c6086 _d6086 |