000 00512cam a22001934a 4500
020 _aNA
_cNA
040 _aMUL
_beng.
_eAACR
082 0 0 _a658.8 PER
100 1 _aMcCarthy E. Jerome
245 1 0 _aBasic marketing
_c / Jr., E. Jerome McCarthy, William D. Perreault,
250 _a9th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_c1987.
300 _axviii, 735 p. :
_bill. ;
_c24 cm.
504 _aIncludes index.
546 _aeng.
650 0 _aMarketing
700 1 _aMcCarthy, E. Jerome
942 _cBK
999 _c6086
_d6086