| 000 | 00500pam a2200181 a 4500 | ||
|---|---|---|---|
| 020 |
_a0471580716 (pbk.) _cTZs.9040/- |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.802 COH |
| 100 | 1 | _aCohen, William A., | |
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen. |
| 260 |
_aNew York : _bWiley, _cc1995. |
||
| 300 |
_axii, 318 p. : _bill. ; _c29 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aDeveloping marketing tactics | |
| 650 | 0 | _aMarketing plan mystique | |
| 942 | _cBK | ||
| 999 |
_c6085 _d6085 |
||