000 | 00672nam a2200205 4500 | ||
---|---|---|---|
020 |
_a8174732454 _cTZS 13696/= |
||
040 |
_aMUL _beng _eAACR |
||
082 | _a658.8 SIN | ||
100 | _aSingh, Yogendra | ||
245 |
_aInternational business and marketing management _c/ Yogendra Singh and Mamta Pandey |
||
246 | _a(A book for MBA, MCA & BBA courses of various Universities) | ||
260 |
_aNew Delhi: _bA. I. T. B. S. Publishers and Distributors, _c2004. |
||
300 |
_aix, 345p. : _bill. ; _c24 cm |
||
500 | _aIncludes index | ||
650 | _aMarketing environment | ||
650 | _aMarketing research | ||
650 | _aMarketing strategies | ||
700 | _aPandey, Mamta | ||
942 | _cBK | ||
999 |
_c6082 _d6082 |