000 00672nam a2200205 4500
020 _a8174732454
_cTZS 13696/=
040 _aMUL
_beng
_eAACR
082 _a658.8 SIN
100 _aSingh, Yogendra
245 _aInternational business and marketing management
_c/ Yogendra Singh and Mamta Pandey
246 _a(A book for MBA, MCA & BBA courses of various Universities)
260 _aNew Delhi:
_bA. I. T. B. S. Publishers and Distributors,
_c2004.
300 _aix, 345p. :
_bill. ;
_c24 cm
500 _aIncludes index
650 _aMarketing environment
650 _aMarketing research
650 _aMarketing strategies
700 _aPandey, Mamta
942 _cBK
999 _c6082
_d6082