| 000 | 00529cam a22001814a 4500 | ||
|---|---|---|---|
| 020 |
_a9780321014214 _cTZS 40,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 WIN |
| 100 | 1 | _aWiner, Russell S. | |
| 245 | 1 | 0 |
_aMarketing management / _cRussell S. Winer. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000. |
||
| 300 |
_axxiv, 551 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing research | |
| 942 | _cBK | ||
| 999 |
_c6080 _d6080 |
||