| 000 | 00571nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9780195691689 _cTZS 21635.91 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 WES | ||
| 100 | _aWest, Douglas | ||
| 245 |
_aStrategic marketing : _bCreating competitive advantage / _cDouglas West, John Ford and Essam Ibrahim |
||
| 260 |
_aDelhi : _bOxford , _cc2006. |
||
| 300 |
_axxv , 517 p. : _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 546 | _aeng. | ||
| 650 | _aMarketing | ||
| 650 | _aCustomer equity | ||
| 700 | _aFord John | ||
| 700 | _a Ibrahim Essam | ||
| 942 | _cBK | ||
| 999 |
_c6075 _d6075 |
||