| 000 | 01117nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a9780582067721 _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.8 TIN | ||
| 100 | _aTinniswood Peter | ||
| 245 |
_aMarketing and production decisions _c/ Peter Tinniswood |
||
| 260 |
_aHarlow : _bLongman, _c1991. |
||
| 300 |
_axiv, 258 p. : _bill. ; _c23 cm. |
||
| 440 | _aUnderstanding business | ||
| 504 | _aIncludes index. | ||
| 505 | _aIntroduction to marketing and production; the marketing model; the demand for goods and services; marketing information; product policy and sales promotion; distribution; advertising; sales policy and planning; pricing; production; work study and quality control; control and review. | ||
| 520 | _aPart of a series on the world of business decision-making, covering the requirements of the Cambridge and AEB A-level syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. This volume focuses on marketing and production. | ||
| 546 | _aeng. | ||
| 650 | _aBusiness Marketing | ||
| 650 | _aBusiness education | ||
| 942 | _cBK | ||
| 999 |
_c6074 _d6074 |
||