000 00585cam a2200193 i 4500
020 _a0070631166
040 _aMUL
_beng
_eAACR
082 0 0 _a658.8008 TAY
100 1 _aTaylor, Jack L.
245 1 0 _aFundamentals of marketing, additional dimensions :
_bselections from the literature /
_cJack L. Taylor and James F. Robb.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_c[1975]
300 _axv, 485 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references.
546 _aeng
650 0 _aMarketing
700 1 _aRobb, James F.
_b(editor)
942 _cBK
999 _c6073
_d6073