| 000 | 00732nam a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0471000884 | ||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.800973 HAR | ||
| 100 | _aHartley, Robert F. | ||
| 245 |
_aMarketing mistakes _c/ Robert F. Hartley |
||
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _cc1995 |
||
| 300 |
_aix, 366 p. ; _bill. ; _c25 cm |
||
| 520 | _aUsing company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses | ||
| 546 | _aeng | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c6064 _d6064 |
||