000			00466nam a2200157 a 4500
020			_a0395565537 _cTZS50,000
040			_aMUL _beng _eAACR
082	0	0	_a658.82 BUR
100	1		_aBurnett, John J.
245	1	0	_aPromotion management / _cJohn J. Burnett.
260			_aBoston : _bHoughton Mifflin, _cc1993.
300			_axix, 743 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aSales promotion.
942			_cBK
999			_c6043 _d6043