000 | 00684cam a2200229 a 4500 | ||
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020 |
_a0256027129 (pbk.) _cTZs.587/- |
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040 |
_aMUL _beng _eAACR |
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082 | 0 | 0 | _a658.8 PET |
100 | 1 | _aPeter, Paul J. | |
245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. |
250 | _aRev. ed. | ||
260 |
_aPlano, Tex. : _bBusiness Publications, _cc1982. |
||
300 |
_axii, 275 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographies and indexes. | ||
546 | _aeng | ||
650 | 0 | _aMarketing | |
650 | 0 | _aMarketing mix | |
650 | 0 | _aMarketing--Management | |
700 | 1 | _aPeter, J. Paul. | |
700 | 1 | _aDonnelly, James H. | |
942 | _cBK | ||
999 |
_c6031 _d6031 |