000 00684cam a2200229 a 4500
020 _a0256027129 (pbk.)
_cTZs.587/-
040 _aMUL
_beng
_eAACR
082 0 0 _a658.8 PET
100 1 _aPeter, Paul J.
245 1 2 _aA preface to marketing management /
_cJ. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.
250 _aRev. ed.
260 _aPlano, Tex. :
_bBusiness Publications,
_cc1982.
300 _axii, 275 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographies and indexes.
546 _aeng
650 0 _aMarketing
650 0 _aMarketing mix
650 0 _aMarketing--Management
700 1 _aPeter, J. Paul.
700 1 _aDonnelly, James H.
942 _cBK
999 _c6031
_d6031