000 | 00897cam a22002294a 4500 | ||
---|---|---|---|
020 |
_a1847870007 (cased) _cTZs.374292.7 |
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040 |
_aMUL _beng _eAACR |
||
082 | 0 | 0 | _a658.8001 MAR |
245 | 0 | 0 |
_aMarketing theory / _cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. |
250 | _a1st ed. | ||
260 |
_aThousand Oaks, CA : _bSAGE Publications, _cc2008. |
||
300 |
_a3 v. : _bill. ; _c25 cm. |
||
504 | _aIncludes references | ||
505 | 0 | _av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. | |
546 | _aeng | ||
650 | 0 | _aMarketing. | |
650 | 0 | _aMarketing--Philosophy | |
700 | 1 | _aMaclaran, Pauline. | |
700 | 1 | _aSaren, Michael. | |
700 | 1 | _aTadajewski, Mark. | |
942 | _cBK | ||
999 |
_c6024 _d6024 |