000 00897cam a22002294a 4500
020 _a1847870007 (cased)
_cTZs.374292.7
040 _aMUL
_beng
_eAACR
082 0 0 _a658.8001 MAR
245 0 0 _aMarketing theory /
_cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
250 _a1st ed.
260 _aThousand Oaks, CA :
_bSAGE Publications,
_cc2008.
300 _a3 v. :
_bill. ;
_c25 cm.
504 _aIncludes references
505 0 _av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
546 _aeng
650 0 _aMarketing.
650 0 _aMarketing--Philosophy
700 1 _aMaclaran, Pauline.
700 1 _aSaren, Michael.
700 1 _aTadajewski, Mark.
942 _cBK
999 _c6024
_d6024