000			01579nkm a22002293i 4500
020			_a9780256090055 _cTZS 40,000/=
040			_aMUL _beng. _eAACR
082			_a658.8 WAL
100			_aWalker Orville C.
245	0	0	_aMarketing strategy : _bplanning and implementation _c/ Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché
260			_aHomewood : _bIrwin, _c1992.
300			_axxiv, 503 p. : _bill. ; _c24 cm.
440			_aIrwin series in marketing
504			_aIncludes index.
505			_aSect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs Epilog: Card wars: Competition heats up in the credit-card industry Appendix: Major sources of competitive intelligence and the marketplace Sect. 5: The Samar Case. SAMAR: Strategic allocation of marketing resources
546			_aeng.
650			_aMarketing Management
700			_aBoyd Harper W.
700			_aLarréché Jean-Claude
856	4	0	_uhttps://hdl.loc.gov/loc.wdl/wdl.3074
942			_cBK
999			_c6016 _d6016