| 000 | 00643pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 |
_a0256125392 _cTZS 55000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 CHU |
| 100 | 1 | _aChurchill, Gilbert A. | |
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1995. |
||
| 300 |
_axxxii, 703 p. : _bcol. ill., col. maps ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 655-674) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing communications | |
| 650 | 0 | _aDistribution channels | |
| 700 | 1 | _aPeter, J. Paul. | |
| 942 | _cBK | ||
| 999 |
_c5989 _d5989 |
||