| 000 | 00543nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a0137197179 _cTZS 65000/= |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 KEE | ||
| 100 | _aKeegan, Warren | ||
| 245 |
_aMarketing _c/ Warren Keegan, Sandra Moriarty [and] Tom Duncan |
||
| 260 |
_aEnglewood Cliffs: _bPrentice Hall, _c1992. |
||
| 300 |
_axxiv, 904p. : _bill. ; _c27 cm |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing communication | ||
| 700 | _aMoriarty, Sandra | ||
| 700 | _aDuncan, Tom | ||
| 942 | _cBK | ||
| 999 |
_c5986 _d5986 |
||