| 000 | 00844cam a2200253 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780073404721 _cTZS 10,000/= |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 KER |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley and William Rudelius. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/IRWIN, _cc2009. |
||
| 300 |
_axlvii, 742 p. : _bcol. ill., map, charts ; _c29 cm. |
||
| 440 | _a McGraw-Hill/Irwin series in marketing | ||
| 500 | _aPrevious ed. entered under title. | ||
| 504 | _aIncludes index. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip089/2008002053.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html |
| 942 | _cBK | ||
| 999 |
_c5965 _d5965 |
||