| 000 | 00851cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a047104220X _cTZS 2782/= |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.8 UPS |
| 100 | 1 | _aUpshaw, Lynn B., | |
| 245 | 1 | 0 |
_aBuilding brand identity : _ba strategy for success in a hostile marketplace / _cLynn B. Upshaw. |
| 260 |
_aNew York : _bJ. Wiley, _cc1995. |
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| 300 |
_axiv, 354 p. : _bill. ; _c25 cm. |
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| 440 | 0 | _a[New directions in business] | |
| 500 | _aSeries statement from jacket. | ||
| 504 | _aIncludes bibliographical references (p. 330-341) and index. | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aBrand identity | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/bios/wiley042/95017302.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley033/95017302.html |
| 856 | 4 | _uhttp://www.loc.gov/catdir/toc/onix04/95017302.html | |
| 942 | _cBK | ||
| 999 |
_c5964 _d5964 |
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