000 00586nam a2200205 4500
020 _a027364677X
040 _aMUL
_beng.
_eAACR
082 _a658.8 ADC
100 _aAdcock, Dennis
245 _aMarketing :
_bprinciples and practice
_c/ Dennis Adcock, Al Halborg and Caroline Ross
250 _a4th ed.
260 _aHarlow :
_bFinancial Times/Prentice Hall,
_c 2001
300 _axiii, 534 p. :
_bsome col. ill. ;
_c25 cm
504 _aIncludes index
546 _aeng
650 _aMarketing management
700 _a Halborg, Al
700 _aRoss, Caroline
942 _cBK
999 _c5957
_d5957