000 00756cam a22002174a 4500
020 _a0130841293
_cTZS 30,000/=
040 _aMUL
_beng
_eAACR
082 0 0 _a658.8342 SCH
100 1 _aSchiffman, Leon G.
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman and Leslie Lazar Kanuk.
250 _a7th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2000.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
546 _aeng
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
700 1 _aKanuk, Leslie Lazar.
856 _uhttp://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/TTPCS4CY57YJHAAM64M8G5T1KYVHUY.pdf
942 _cBK
999 _c5940
_d5940