000 | 00626nam a22002057a 4500 | ||
---|---|---|---|
020 |
_a978032345545 _cTZs 26,550/= |
||
040 |
_aMUL _beng. _eAACR |
||
082 | _a658.8 AND | ||
100 | _aAdreasen, Alan R. | ||
245 |
_aStrategic marketing for nonprofit organizations _c/ Alan R. Andreasen, Philip Kotler |
||
250 | _a7th ed. | ||
260 |
_aUpper Saddle River: _bPearson/Prentice Hall, _c©2008 |
||
300 |
_a xxii, 504 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical reference and index | ||
546 | _aeng. | ||
650 | _aMarketing | ||
650 | _aStrategic Management | ||
700 | _aKotler, Philip | ||
942 | _cBK | ||
999 |
_c5936 _d5936 |