000 00626nam a22002057a 4500
020 _a978032345545
_cTZs 26,550/=
040 _aMUL
_beng.
_eAACR
082 _a658.8 AND
100 _aAdreasen, Alan R.
245 _aStrategic marketing for nonprofit organizations
_c/ Alan R. Andreasen, Philip Kotler
250 _a7th ed.
260 _aUpper Saddle River:
_bPearson/Prentice Hall,
_c©2008
300 _a xxii, 504 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical reference and index
546 _aeng.
650 _aMarketing
650 _aStrategic Management
700 _aKotler, Philip
942 _cBK
999 _c5936
_d5936