000 00518nam a22001817a 4500
020 _a8125907734
_cTZS 83.07
040 _aMUL
_beng
_eAACR
082 _a658.8 RAJ
100 _aRajagopal
245 _a Marketing management :
_btext and cases
_c/ Rajagopal
260 _aNew Delhi :
_bVikas Pub. House,
_c©2000.
300 _axvii, 303 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 298 - 299) and index
546 _aeng
650 _aMarketing
650 _aManagement
942 _cBK
999 _c5930
_d5930