000			01228cam a2200229 a 4500
020			_a9781412953467 (cloth)
020			_a9781412953474 (pbk.)
020			_a1412953464 (cloth)
020			_a1412953472 (pbk.)
040			_aMUL _beng. _eAACR
082	0	0	_a658.8 CRA
100	1		_aCrane, Frederick G.
245	1	0	_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane
260			_aThousand Oaks, Calif. : _bSage Publications, _cc2010.
300			_axii, 227 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
546			_aeng
650		0	_aMarketing
650		0	_aSmall business marketing
942			_cBK
999			_c5928 _d5928