000 00465nam a2200181 4500
020 _a9780333391006
_cTZs 2950/=
040 _aMUL
_beng.
_eAACR
082 _a658.8 BAK
100 _aBaker, Michael J.
245 _aMarketing :
_ban introductory text
_c/ Michael J. Baker
250 _a4th ed.
260 _aBasingstoke:
_bMacmillan,
_c1985
300 _axxii, 503 p. :
_c23 cm.
504 _aIncludes index
546 _aeng.
650 _aMarketing
942 _cBK
999 _c5922
_d5922