000			01185pam a2200229 a 4500
020			_a0471572268 _cNA
040			_aMUL _beng _eAACR
082	0	0	_a658.575 THO
100	1		_aThomas, Robert J.,
245	1	0	_aNew product development : _bmanaging and forecasting for strategic success / _cRobert J. Thomas.
260			_aNew York : _bJ. Wiley, _cc1993.
300			_axiv, 352 p. : _bill. ; _c26 cm.
440		4	_aThe Portable MBA series
504			_aIncludes bibliographical references (p. 319-338) and indexes.
520			_aDr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team
650		0	_aProduct management
650		0	_aNew products Development
650		0	_aMarketing
856	4	2	_uhttp://www.loc.gov/catdir/description/wiley034/93015395.html
856	4		_uhttp://www.loc.gov/catdir/toc/onix05/93015395.html
942			_cBK
999			_c5884 _d5884