000			00804cam a22002294a 4500
020			_a0072536764 (alk. paper) _cTZS 45,000
020			_a0071214380 (international : alk. paper)
040			_aMUL _beng _eAACR
082	0	0	_a659.1 BEL
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
250			_a6th ed.
260			_aBoston : _bMcGraw-Hill, _cc2004.
300			_axxvi, 779, [67] p. : _bcol. ill. ; _c28 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references (p. EN1-EN25) and index.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
942			_cBK
999			_c5646 _d5646