| 000 | 00547nam a2200193 4500 | ||
|---|---|---|---|
| 020 |
_a9788131709962 _cTZS 19381.01 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a659.1 CLO | ||
| 100 | _aClow Kenneth E. | ||
| 245 |
_a Integrated advertising, promotion, and marketing communicaitons / _cKenneth E. Clow, Donald Baack |
||
| 250 | _a3rd ed. | ||
| 260 |
_a New Delhi : _bPearson , _cc 2009. |
||
| 300 |
_a537 p . : _bill . ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 546 | _aeng | ||
| 650 | _aAdvertising | ||
| 700 | _aBaack Donald | ||
| 942 | _cBK | ||
| 999 |
_c5350 _d5350 |
||