| 000 | 00983cam a22002294a 4500 | ||
|---|---|---|---|
| 020 |
_a0273676016 _cTZs.30000/- |
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| 020 | _a9780273676010 | ||
| 040 |
_aMUL _beng _eAACR |
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| 041 | 1 | _aeng | |
| 082 | _a658.812 BRU | ||
| 100 | 1 | _aBruhn, Manfred. | |
| 240 | 1 | 0 | _aRelationship marketing. |
| 245 | 1 | 0 |
_aRelationship marketing : _bmanagement of customer relationships / _cManfred Bruhn. |
| 260 |
_aHarlow, England ; _aNew York : _bPearson Education/Financial Times, _cc2003. |
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| 300 |
_axxi, 289 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 267-283) and index. | ||
| 520 | _aRelationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET | ||
| 546 | _aeng | ||
| 650 | 0 | _aCustomer relations | |
| 650 | 0 | _aCustomer relations Management | |
| 942 | _cBK | ||
| 999 |
_c5322 _d5322 |
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