000 01016nam a2200241 4500
020 _a9780077107055
_cTZs.50000/-
040 _aMUL
_beng
_eAACR
082 _a658.4012 McG
100 _aMcGee, John
245 _aStrategy :
_b analysis and practice
_c/ John McGee, Howard Thomas and David Wilson
260 _aBerkshire :
_bMcGraw-Hill, Maidenhead,
_cc2005
300 _a804.[16] p. :
_bill.:
_c26cm
504 _aIncludes index
520 _aUseful for undergraduate and MBA students taking a strategic management, corporate strategy, or business policy module, this book provides students with an understanding of core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. It explores contemporary topics such as risk management.
546 _aeng
650 _aStrategic planning
650 _aBusiness planning
650 _aOrganizational change
650 _aKnowledge management
700 _aThomas, Howard
700 _a Wilson, Hap
942 _cBK
999 _c5277
_d5277