| 000 | 00609nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9788120335400 _cTZs.23788.67 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.4012 KEL | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity _c/ Kevin Lane Keller |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall., _cc2008 |
||
| 300 |
_a692 p.: _bill.; _c25cm |
||
| 504 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aBrand name products--Management | ||
| 650 | _aProduct management | ||
| 650 | _aBrand name products | ||
| 942 | _cBK | ||
| 999 |
_c5261 _d5261 |
||