000 00553nam a2200193 4500
020 _a8131706915
040 _aMUL
_beng
_eAACR
082 _a658.8 ARM
100 _aArmstrong, Gary
245 _aMarketing :
_ban introduction
_c/ Gary Armstrong and Philip Kotler
260 _aNew Delhi :
_bPearson,
_cc2005
300 _avarious pagings :
_bill. ;
_c30 cm.
504 _aIncludes bibliographical references and index
650 _aMarketing
650 _aMarketing process
650 _aConsumers
700 _aKotler, Philip
942 _cBK
999 _c3726
_d3726