000 01267cam a22002534a 4500
020 _a9780195381535 (cloth : alk. paper)
_cTZs.61705/-
020 _a019538153X (cloth : alk. paper)
040 _aMUL
_beng.
_eAACR
082 0 0 _a613 NEL
100 1 _aNelson, David E.,
245 1 0 _aMaking data talk :
_bcommunicating public health data to the public, policy makers, and the press /
_cDavid E. Nelson, Bradford W. Hesse and Robert T. Croyle.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_cc2009.
300 _axvii, 321 p. :
_bill., maps ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aCommunication fundamentals -- Overcoming general audience tendencies and biases to enhance lay understanding of data -- Presenting data -- Putting it all together : communicating data for public health impact -- Communicating data in acute public health situations -- Communicating data for policy or program advocacy -- Conclusions and new challenges.
650 0 _aCommunication in public health.
650 0 _aHealth education.
650 1 2 _aHealth Education
650 1 2 _aPublic Health.
650 2 2 _aInformation Dissemination
700 1 _aHesse, Bradford W.
700 1 _aCroyle, Robert T.
942 _cBK
999 _c3542
_d3542