| 000 | 01192nam a2200241 4500 | ||
|---|---|---|---|
| 003 | MU | ||
| 005 | 20220615044452.0 | ||
| 008 | 220615b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a 9783642423789 _cTzs 115,000/= |
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| 040 |
_aMU Library _bMU Library _cMU Library _eAACR |
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| 082 |
_222 _a658.4012 GRU _b1 |
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| 100 | _a Grünig; Rudolf | ||
| 245 |
_aProcess-based strategic planning _c/ Rudolf Grünig; Richard Kühn; Traslated from german by Anthony Clark, |
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| 250 | _a6th ed. | ||
| 260 |
_aBerlin: _b Springer Berlin, _c 2014. |
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| 300 |
_axxiv, 358p.: _bill.; _c25cm |
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| 504 | _aIncludes bibliography | ||
| 520 | _aA completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. | ||
| 650 | _aStrategic planning | Business planning | Economics | Industrial management |Management | Organization | ||
| 700 | _aKühn, Richard, 1939- | ||
| 700 | _a Clark, Anthony, 1948- (translator) | ||
| 942 |
_cBK _2ddc _n0 |
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| 999 |
_c101 _d101 |
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