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1.
Marketing classics : a selection of influential articles / Ben M. Enis and Keith K. Cox. by
  • Enis Ben M
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 ENI, ...

2.
Element of marketing management : a practical approach / Timon, M. Msangi by
  • Msangi Timon M
Material type: Text Text
Publication details: Dar es Salaam : Dar es Salaam University Press, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (15)Location, call number: 658.8009678 MSA, ...

3.
Marketing, customer services and business ethics / Omari K. Mbura by
  • Mbura, Omari K
  • The Tanzania Institute of Bankers
Series: Bankers Workshop series
Material type: Text Text
Publication details: Dar es Salaam : The Tanzania Institute of Bankers, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 MBU, ...

4.
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. by
  • Quelch, John A
  • Dolan, Robert J
  • Kosnik, Thomas J
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 QUE.

5.
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw. by
  • Rewoldt, Stewart H
  • Scott, James D. ( author )
  • Warshaw, Martin R. ( author )
Edition: 4th ed.
Material type: Text Text
Publication details: Homewood, Ill. : Richard .D. Irwin Inc, 1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 REW.

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