Services marketing / Helen Woodruffe

By:

Woodruffe Helen

Material type: Text

TextSeries: FrameworksPublication details: London : Pitman, 1995.Description: ix, 307 p. ; 24 cmISBN:

9780712110396

Subject(s):

DDC classification:

658.8 WOO

Contents:

Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing

Summary: Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 WOO (Browse shelf(Opens below))	1	Available		0050528

Total holds: 0

Includes index.

Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing

Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.

eng.

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