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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
- Hair, Joseph F
- Bush, Robert P
- Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.83 HAI, ...
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Fundamentals of marketing research / R. Dayanandan by
Material type: Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 DAY, ...
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Marketing research in action / Raymond A. Kent. by
Material type: Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.
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Marketing is everybody's business / Betsy D. Gelb and Gabriel M. Gelb. by
- Gelb, Betsy D
- Gelb, Gabriel M
Edition: 3d ed.
Material type: Text
Publication details: Santa Monica, Calif. : Goodyear Pub. Co., c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 GEL, ...
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Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
- Aaker, David A
- Kumar, V, 1957-
- Day, George S
Edition: 5th ed.
Material type: Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...
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