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1.
Essentials of agricultural marketing : a manual for university and college students / Elias E. Sanga, Legnard N. Ngailo, and Kazungu E. Isaac by
  • Sanga, Elias. E
  • Ngailo, Legnard N. (author)
  • Kazungu, Isaac E. ( author)
Material type: Text Text
Publication details: Moshi : MUCCoBS, c2013
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: REF 658.83381 SAN, ...

2.
Marketing research : concepts, practices, and cases / Sunanda Easwaran and Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 EAS, ...

3.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.83 HAI, ...

4.
Fundamentals of marketing research / R. Dayanandan by
  • Dayanandan, R
Material type: Text Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 DAY, ...

5.
Marketing / edited by J. Eliashberg, G.L. Lilien. by
  • Eliashberg, Jehoshua
  • Lilien, Gary L, 1946-
Series: Handbooks in operations research and management science ; v. 5
Material type: Text Text
Publication details: Amsterdam ; New York : North-Holland, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

6.
Marketing research in action / Raymond A. Kent. by
  • Kent, Raymond A
Material type: Text Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.

7.
Marketing is everybody's business / Betsy D. Gelb and Gabriel M. Gelb. by
  • Gelb, Betsy D
  • Gelb, Gabriel M
Edition: 3d ed.
Material type: Text Text
Publication details: Santa Monica, Calif. : Goodyear Pub. Co., c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 GEL, ...

8.
Element of marketing management : a practical approach / Timon, M. Msangi by
  • Msangi Timon M
Material type: Text Text
Publication details: Dar es Salaam : Dar es Salaam University Press, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (15)Location, call number: 658.8009678 MSA, ...

9.
Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, and W. Wayne Talarzyk. by
  • Blackwell, Roger D
  • Engel, James F
  • Talarzyk, W. Wayne
Material type: Text Text
Publication details: Hinsdale, Ill. : Dryden Press, c1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.296588707 BLA.

10.
Manual of industrial marketing research / edited by Allan Rawnsley
Material type: Text Text
Publication details: New York : John Wiley, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 RAW.

11.
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. by
  • Hawkins, Del I
  • Tull, Donald S
Material type: Text Text
Publication details: New York : Toronto : Macmillan publishing , c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAW.

12.
Implementable marketing research / Alan Mercer and series edited by Rolfe Tomlinson by
  • Mercer, Alan
  • Tomlinson, Rolfe (series editor)
Series: Systems Science & Management
Material type: Text Text
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.83 MER, ...

13.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

14.
Marketing research : analysis and measurement / Peter M. Chisnall by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CHI.

15.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. by
  • Kinnear Thomas C
  • Taylor, James R, 1938-
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 KIN.

16.
Marketing research / David A. Aaker, and George S. Day by
  • Aaker, David A
  • Day, George S
Series: Wiley Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

17.
Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham. by
  • Bradley, Ute
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester ; New York : Wiley, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 APP.

18.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAI.

19.
Marketing research : analysis and measurement / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 CHI, ...

20.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

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