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1.
Marketing management / B. V. H. Kameswara Sastry by
  • Sastry B. V. H. Kameswara
Material type: Text Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SAS .

2.
The long tail : why the future of business is selling less of more / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 AND.

3.
Retail management / Chetan Bajaj, Nidhi V. Srivastava and Rajnish Tuli by
  • Bajaj, Chetan
  • Srivastava, Nidhi V
  • Tuli, Rajnish
Material type: Text Text
Publication details: New York: Oxford University Press, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.87 BAJ, ...

4.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
Edition: 5th ed.
Material type: Text Text
Publication details: New Jersey : Prentice - Hall International,Inc c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KOT, ...

5.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text
Publication details: New Jersey : Prentice - Hall International,Inc c1994
Other title:
  • Annotated instructor's edition
Availability: No items available.

6.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 6th ed.
Material type: Text Text
Publication details: New Jersey : Prentice - Hall International,Inc c1994
Other title:
  • Annotated instructor's edition
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

7.
Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante. by
  • Schütte, Hellmut
  • Ciarlante, Deanna
Material type: Text Text
Publication details: Washington Square, New York, N.Y. : New York University Press, 1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342095 SCH.

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