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1.
Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder by
  • Van Gelder, Sicco
Material type: Text Text
Publication details: New Delhi : Kogan Page, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 GEL, ...

2.
Principles of international physical distribution / Jim Sherlock. by
  • Sherlock, Jim
  • Brooke, Michael Z. Series editor
Series: Principles of export guidebooks series
Material type: Text Text
Publication details: Oxford, OX, UK ; Blackwell Business, 1994
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.7882 SHE, ...

3.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. by
  • Albaum, Gerald
  • Strandskov, Jesper
  • Duerr, Edwin
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 ALB, ...

4.
Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. by
  • Phillips, Celia M
  • Pruyn, Ad
  • Kestemont, Marie-Paule
Material type: Text Text
Publication details: Chichester : Wiley, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.80094 PHI.

5.
Global marketing management / Warren J. Keegan, Mark C. Green by
  • Keegan, Warren
  • Green,l Mark C
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River : Prentice Hall, ©2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KEE, ...

6.
International marketing / Stanley J. Paliwoda. by
  • Paliwoda, Stanley J
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PAL.

7.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

8.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.84 JOH, ...

9.
Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger. by
  • Cundiff, Edward W
  • Hilger, Marye Tharp
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 CUN., ...

10.
International marketing / Vern Terpstra and Ravi Sarathy by
  • Terpstra Vern
  • Sarathy Ravi
Edition: 8th ed
Material type: Text Text
Publication details: Singapore : Harcourt Asia , c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 TER, ...

11.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.84 CAT, ...

12.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
  • Schmidt, Marcus
  • Hollensen, Svend
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 SCH.

13.
International marketing / Stanley J. Paliwoda and Michael Thomas by
  • Paliwoda, Stanley J
Edition: 3nd ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PAL, ...

14.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

15.
International marketing : a strategic approach to world markets / Simon Majaro. by
  • Majaro, Simon
Edition: Rev. ed.
Material type: Text Text
Publication details: London : Allen & Unwin, c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAJ.

16.
Multinational marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Material type: Text Text
Publication details: Englewood Cliffs, N.J., Prentice-Hall, [1974]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.809382 KEE.

17.
Global marketing management / Masaaki Kotabe and Kristiaan Helsen. by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 5th ed.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KOT, ...

18.
International marketing / Rakesh Mohan Joshi. by
  • Joshi, Rakesh Mohan
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 MOH.

19.
Export management / Kapoor D. C. by
  • Kapoor D. C
Material type: Text Text
Publication details: New Delhi : Vikas Publishing House, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.84 KAP, ...

20.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 ONK.

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