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1.
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby and Jerry C. Olson. by
  • Jacoby, Jacob
  • Olson, Jerry C, 1944-
Series: The Advances in retailing series
Material type: Text Text
Publication details: Lexington, Mass. : LexingtonBooks, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8343 PER.

2.
Economic valuation with stated preference techniques : a manual / edited by Ian J. Bateman... [ et al..] by
  • Bateman Ian J
Material type: Text Text
Publication details: Cheltenham, Edward Elgar, 2004
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 333.7 ECO, ...

3.
Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country / Jeffrey James. by
  • James, Jeffrey
Material type: Text Text
Publication details: London : Macmillan, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 339.47 JAM.

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