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1.
Brand management / edited by Francesca Dall'Olmo Riley. by
  • Riley, Francesca Dall'Olmo
Series: SAGE library of marketing
Material type: Text Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.82722 BRA, ...

2.
IMC : using advertising and promotion to build brands / Tom Duncan by
  • Duncan Tom
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

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