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1.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / [by] Simon Broadbent. by
  • Broadbent, Simon
Edition: Completely revised 2nd ed.
Material type: Text Text
Publication details: London : Business Books, 1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 BRO.

2.
Media planning / James R. Adams. by
  • Adams, James R
Edition: 2d ed.
Material type: Text Text
Publication details: London : Business Books, 1977
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 ADA, ...

3.
Advertising media planning / Jack Z. Sissors and E. Reynold Petray. by
  • Sissors Jack Zanville
  • Petray, E. Reynold
Material type: Text Text
Publication details: Chicago : Crain Books, c1976
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 SIS.

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